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Adult diaper sales exceed baby diapers for the first time

Companies are now rushing to grab a bigger chunk of the estimated 109 trillion yen ($1.4 trillion) that consumers over 60 spent more…

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Is age-friendliness your company’s asset or liability?

According to our SilverPoll, the buying decisions of almost 80% of consumers over 50 would be influenced by age-friendliness at some point in the sales cycle.

Answer these questions to see how this could affect your business:

1. We develop advertising that uses creative techniques that we have tested with older customers.  
2. We include the needs and behaviors of older people in our social networking strategy.  
3. We regularly test our Web site to ensure it provides an online experience that is easy for older people to navigate and understand.  
4. We ensure a retail store presence, product placement, ambience and trained sales staff that understand the needs of older customers.  
5. We design products/services that include the particular needs of older people without overtly referencing age.  
6. We ensure that sales and support call centres and their staff are designed to respond to the needs, concerns and frustrations of older customers.