Publications
E-newsletter
SilverTips E-newsletter archive (To view full articles, please search the Silver blog):
Research
Asia-Pacific online survey exploring attitudes among people 50+. SilverPoll Report #1 January 2009
Age-friendly – Unlock the power of the 50+ Market: SilverPoll Report #2 June 2011
Presentations
The 50-plus market in Asia Pacific
View more presentations from SILVER
Book
Kim Walker and Dick Stroud are co-authoring a book on marketing to the ageing consumer. The book will deal mainly with the physiological effects of ageing, how they impact on customer behaviour and what businesses can do to accommodate them. Given the rapidly ageing societies around the world, this book will become a ‘must read’ for businesses who are intent on retaining the loyalty of their older customers and attracting more.