The cost of ageing populations – December 2012. BBC World Service. Lesley Curwen talks to Kim Walker, Chief Executive of Silver Group Asia suggests how the marketing industry should adjust its message for the over-fifties.
Marketing to the Ageing Consumer - December 2012. The question on everyone’s lips is “Is your business prepared for this (ageing consumer market)?”. Interview on Singapore’s 938Live with host, Bharati Jagdish.