2012
2011
The two trillion dollar grey market. Campaign – Dec 11
Catering to the elderly. Straits Times – July 2011
Press Release: SilverPoll2 – May 2011
Renewed power of the silver dollar. Silver Lining – July 2011
Courting the older customer. Business Times – July 2011
Age-Friendly cover story (Korean). Meil Business News Korea – November 2011
2010
A silver tsunami – Millionaire Asia. April 2010
Older consumers go social in Asia – WARC. June 2010
Silver iMoney (Chinese) – January 2010
2009
BusinessForumChina June 2009
Article in Media Post 18 December 2009
Final Press Release Silver 50+ April14
Brands grapple with ageing population Media mag July 2009
Catering for China’s silver dollar – Marketing. April 2009
Now’s a good time to tap ‘silver’ market – Straits Times. January 2009
Start-up businesses in a recession – Media. May 2009