The web is home to an ever growing body of information about marketing to senior consumers. Check out these sites for starters.
Associations
- AARP - American Association of Retired Persons.
- Third Age - Council for the Third Age - Singapore
- AGE - The European Older People's Platform
- EURAG - European Federation of Older Persons
- International Federation on Ageing - Canadian-based international organisation
- Age Concern - The British National Council on Ageing
- 45-65.com serving seniors worldwide - 45-65.com
Sites about interactive technologies and the 50+
- Dick Stroud's Web site about Internet Strategies
- Usability Research - Department at Wichita State University
- IBM Usability Web Site
- Accessify Tools - Links and resources about usability
Companies working in 50+ marketing
- 20plus30
- Mature Market Group
- Marketing Communications Agency
- 45-65
- Marketing to Leading-Edge Baby Boomers
- Marketing to Seniors
- Millennium
- HOPE - Hakuhodo Japan
