Growing debt problem among ageing South Koreans

A total of 18,342 Koreans 50+ filed for a debt workout last year, accounting for 24.2 percent of all debt workout applicants, more…

Consulting

We consult on many aspects of the 50+ market, depending on your need and industry. Please Contact us with your specific issue.

Most often clients want our help to devise a unique strategy that will create a sustainable edge against the competition. Usually, the first step to undertake a SilverAudit™ to determine the possible barriers. Or perhaps a workshop to create common understanding of the issues and to excite the team about the opportunities in this segment.

Strategy

Armed with the findings from SilverAudit™ we need to compare this against two other vital inputs:

How important are the identified issues to a 50+ customer in your category and …
How do these issues fit with the overall strategy of your company or brand?

We use a number of techniques to gather these data to arrive at a a strategy that will give you a competitive edge.

Download our SilverAudit™ brochure here.

Featured Post

10 Great Examples of Major Companies Going Age-Friendly

Two authoritative publications have carried articles explaining the opportunities for businesses who meet the needs of ageing consumers. more…

General Mills Sees the Opportunity In Ageing Boomer Market

Aging boomers, the 1 billion consumers globally who are 55 or older, are focused increasingly on health and wellness concerns” more…

P&G Rethinks Strategy To Reach Older Consumers

Procter & Gamble became the second leading marketer to emphasize that fashioning its business to adapt to a changing society will be critical going forward. In this article in MediaPost, CFO Jon Moeller was quoted saying that the company is mindful of the aging U.S. population and needs to evolve its go-to-market strategy and product…more