We consult on many aspects of the 50+ market, depending on your need and industry. Please Contact us with your specific issue.
Most often clients want our help to devise a unique strategy that will create a sustainable edge against the competition. Usually, the first step to undertake a SilverAudit™ to determine the possible barriers. Or perhaps a workshop to create common understanding of the issues and to excite the team about the opportunities in this segment.
Armed with the findings from SilverAudit™ we need to compare this against two other vital inputs:
- How important are the identified issues to a 50+ customer in your category and …
- How do these issues fit with the overall strategy of your company or brand?
We use a number of techniques to gather these data to arrive at a a strategy that will give you a competitive edge.
Download our SilverAudit™ brochure here.