The two trillion dollar grey market. Article by Silver.

January 16, 2012 | By Kim Walker

Silver contributed this article which appeared in the December issue of Campaign magazine. It presents an overview of the issues and opportunities. It also introduces our AF Tool together with a case study on the Apple iPad.

“Age-friendly thinking begins with an under- standing of the physiological effects of ageing and how they impact every facet of a customer journey. From the design of the product through all aspects of the sales and promotion process, concluding with the way the product is supported. Each customer touchpoint needs to be age-friendly”.