The Transformation of Market Research – Silver keynote

March 13, 2011 | By Kim Walker

Kim Walker, Silver CEO, will deliver a keynote address “The Future is Silver: Rethinking Aging Consumers” at the Market Research Society of Asia Research Conference in Singapore on April 6-7th.

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If you’re interested, download the brochure here.

For years marketers have controlled the dialogue with consumers but, undoubtedly, the tables have now turned. The on-going challenge for researchers is to reconnect marketers with consumers in Asia – new tools, new methodologies, new thinking. We have to be innovative to be relevant.

The event will be held on 6th-7th April at the Fairmont Hotel, Singapore.

 

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