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5 myths about the ageing consumer
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USA
The cost of retrofitting for an ageing world
Hotel chains in the USA are lobbying the government to delay implementing a rule requiring them to install permanent lifts or ramps more…
Women drive wellness trends among the 50+
A report just published highlights some trends suggest that women are in the vanguard of the march to wellness. more…
Safer sex for ageing couples – TVC
An online group of sex counselors is confronting growing rates of Sexually Transmitted Disease among the 55+ demographic. more…
5 myths about the ageing consumer
A few interesting facts in this summary of the lingering myths that surround baby boomers. more…
Clothing sizes change with ageing bodies?
Clothes with the same size label have become steadily larger over time. more…
An Open Letter to Ad Agencies from the Baby Boomers
All marketers wanting to engage with the 50+ crowd should read this. more…
US data proves that boomers were bigger spenders than other generations
This fascinating table shows how baby boomers compare with more recent generations when they were each 25 to 34 years of age. more…
Divorce for 50+ on the rise. Initiated more by women.
While US divorce is declining overall, the divorce rate among those 50-plus has doubled over the past two decades. Here are some interesting facts from this article from WSJ online. In 1990, 1 in 10 of all divorces were by people ages 50+. In 2009, 1 in 4 of all divorces were by people ages…more
Smartphone ownership as dependent on income as on age
Older subscribers with higher incomes are more likely to have a smartphone. For example, more…
Superbowl spot has nostalgic appeal to ageing boomers
To a younger viewer, this spot may simply be a mish-mash of animated characters but baby boomers will see it differently. more…