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5 myths about the ageing consumer
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UK
Age-Friendly Driving
As we get older, our senses such as sight and hearing diminish and that leads to many people giving up driving. more…
Clothing sizes change with ageing bodies?
Clothes with the same size label have become steadily larger over time. more…
Older radio listeners reject young presenters
The 50+ are deserting BBC local radio stations because their tastes are increasingly neglected by ever-younger staff more…
Silver online daters are fastest growing segment
Over-60s are more likely than younger singletons to use realistic photos when looking for love online, according to research.
Online service aims to tackle the isolation of ageing
A message service that turns digital photography into real, printed postcards and sends them to Gran anywhere in the world, for a fee. more…
One ageing star replaces another as the face of Snickers
What’s the strategy behind Mars replacing Mr T with Joan Collins as the face of Snickers? more…
Study shows memory loss can start at 45. Implications for business.
The finding from a 10-year study of more than 7,000 British government workers contradicts previous notions more…
UK hospitality and leisure industry ‘neglecting’ the older consumer market
While 88% of senior executives claim to be either engaged or highly engaged with the 65+ demographic, 62% do not more…
Older customers far more demanding – research
41% of UK respondents in the over 55s age-group said they would abandon a company entirely after just one underwhelming experience. more…
Media Embrace the Opportunities of Ageing Audiences. Great Economist article.
Another great article from the Economist. This time on the ageing of media audiences. One reason why media companies are not too worried about the ageing of their audiences has to do with a change in business models. A firm that depends on advertising needs to attract valuable consumers. A firm that relies on subscriptions,…more