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5 myths about the ageing consumer
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travel
Ageing consumers driving change in travel
While it can be dangerous to generalise, there are some trends in the USA travel industry that can be attributed to ageing baby boomers everywhere. more…
Older internet users buying travel online
More than half of consumers aged 60 and older, sought information online about hotels for leisure or business, and 28.8% purchased them. more…
Silver talks to TED; Being Age-Friendly Is Good Business
Kim Walker explains that governments and companies need to understand the physical changes that accompany ageing so that their citizens, employees and customers can remain engaged throughout their older years. They need to become age-friendly.
5 things older travellers want
I thought this was a pretty good check-list of things older travellers want more…
UK hospitality and leisure industry ‘neglecting’ the older consumer market
While 88% of senior executives claim to be either engaged or highly engaged with the 65+ demographic, 62% do not more…
Singapore travel agents to study needs of older travellers
A new industry partnership aims to better understand the emerging travel trends of those aged 50 years and above more…
TV Spot for South African Tourism Features Retired Couple. But Fails To Follow-Through.
Good to see at least one government waking up to the fact that senior travel represents a huge business opportunity (particularly outbound from developed countries). Here’s a commercial featuring for Carol and Artie’s holiday in South Africa 2010. (You seriously need to be American, perhaps New Jersian, to relate to this couple!). So assuming ‘older’…more
New Travel Site Claims to Target 50+. But Does It?
The student travel agency, STA Travel, has unveiled a new brand it claims to target the over-50s. I beg to differ. Bridge the World has been launched with a new proposition, identity and website, as an extension of STA Travel. Bollocks! The PR blurb claims the site will offer information for older travellers about flights,…more
Skype On TV? Why Does Gran Need A Computer?
Skype recently announced that new web-connected TV sets from LG, Panasonic and Samsung will now ship with Skype software pre-loaded. Add a TV webcam and you can make high-definition video calls from the sofa. On Skype’s website, the pitch is clear “Soon you’ll simply gather the whole family on the couch for video calls with…more
Japanese Baby Boomers Reluctant To Spend After Retirement
Retiring baby boomers appear reluctant to spend on nonessential items, contrary to expectations that they would give Japan’s economy a boost. According to an article in Japans’ Nikkei newspaper, some firms hoped baby boomers, who began to reach mandatory retirement age in 2007, would spend time enjoying their hobbies and other pursuits, creating demand for…more