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5 myths about the ageing consumer
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Thailand
Thailand’s elderly master plan behind schedule
The master plan sets five objectives – make preparations on the health, income and housing fronts; more…
Age-Friendly Thailand?
On a recent visit to Thailand I noticed this odd-looking ‘Elder’ sticker more…
Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian…more
‘Slow travel’ pitched to ageing boomer travellers to Thailand
The Tourism Authority of Thailand (TAT) seems to have found a link between boomers and the environment. This article in the Bangkok Post declares it will introduce new “slow travel” tourism products designed with the twin phenomena of ageing baby boomers and growing environmental awareness in mind. Their research found that two-thirds of American and Australian…more
Hospitals Marketing To Boomers
Hospitals in the USA are jockeying to position themselves for growth amid a perfect storm of aging baby boomers and a health-care-reform bill that will result in millions more insured patients down the road. Nationally known hospital brands such as the Mayo Clinic, Cleveland Clinic, Johns Hopkins, Memorial Sloan-Kettering and Massachusetts General Hospital are ramping…more
Thai Academic Identifies Senior Tourism Opportunity
Research conducted by Thai academics has identified that Thailand is high on the agenda for European seniors but marketing to this sector is sketchy and erratic. In 2007, they totalled 2,259,161 or 15.6% of all visitors to Thailand. To read more, see this article from TTR Weekly.
Thai Start-Up Plans Robot To Assist Elderly
Usually we hear such stories from japan but now a Thai company has recognized that “A robot to assist elderly people will have a very huge market, as most countries are moving towards an ageing society,” their President said. CT Asia Robotics, will begin it’s journey with a pilot project to install robots at popular…more
Asian Seniors Logging On
Dispelling the myths around older web users in Asia, here’s an article from the Asia Media Forum that includes some interesting facts and stats e.g: Internet penetration in Asia stands at 18.5 percent, compared to the world average of 24.7 percent As of June 2009, Internet World Stats reported 704.2 million Internet users in Asia, or…more
Thai hospitals treat Ageing Male Syndrome
Doctors who understand marketing!? Here’s a great example of repositioning to reach the senior market – by changing perceptions that testosterone therapy is for merely sexual disorders and that it can help restore the overall health of ageing men. This article from the Bangkok Post explains that the Aging Male Symptoms (AMS) questionnaire digs into…more
Thai elderly get rare gesture of support
As in many other Asian countries, the elderly in Thailand have been relatively ignored compared to other groups in society. But recently installed Prime Minister Abhisit Vejjajiva has initiated a monthly allowance of Bt500 (US$14) for people who are 60 years and older. While clearly a populist move, it has been welcomed by senior citizens,…more