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5 myths about the ageing consumer
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technology
Taiwan sees opportunity in ageing consumers
It seems that Taiwan is waking up to the issues and opportunities of its ageing population as well as the export opportunities presented by this global phenomenon. more…
Smartphone ownership as dependent on income as on age
Older subscribers with higher incomes are more likely to have a smartphone. For example, more…
Silver Entrepreneurs Mean Good Business
There were twice as many successful founders of successful American technology businesses over 50 as under 25 more…
Silver consumers use smartphones too
Older consumers 55-64 who make over 100K a year are almost as likely to have a smartphone as those 35-44 who make 35-75K per year according to this research from Nielsen. more…
Millions now manage ageing parents care from afar
New High-Tech Age-Friendly Devices
Here are 7 new devices to help the 50+ set stay healthy and independent more…
Did you hear a click? The importance of age-friendly technology.
A charming and very popular YouTube video illustrating the difficulty older folks can have with technology. more…
Selling memory to ageing consumers
”To preserve your most important photos, videos, documents, and scanned files for generations to come”. Can you guess the product? more…
25% of smartphone owners in Japan are 45+
While the majority of smartphone owners in Japan are males under the age of 35, the real news is more…
L’Oreal uses apps to target baby boomers
The cosmetic firm believes they are the generation that want to make the most of their leisure time. more…