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5 myths about the ageing consumer
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Singapore
Play asks older people about the best sex they’ve had
Tickets for the SINGAPORE ARTS FESTIVAL 2012 have gone on sale and one show called The Best Sex I’ve Ever Had caught my eye. The play asks adults aged 65 years and above to speak candidly about the best sex they’ve ever had. And the worst. And everything else inbetween. Some of the participants are…more
Facebook app gives users a taste of Alzheimer’s Disease … not!
Not really. Actually, this seems to be an overly simplistic use of technology to tackle a complex subject.
5 things older travellers want
I thought this was a pretty good check-list of things older travellers want more…
Singapore travel agents to study needs of older travellers
A new industry partnership aims to better understand the emerging travel trends of those aged 50 years and above more…
Re-employment of older workers portal is not age-friendly
Only 18 days to go before the enactment of the re-employment law in Singapore more…
The Ageing Workforce in Asia – speech notes
Here are the notes from a speech I delivered at the Ageing Workforce Asia Conference in Singapore on November 4th. more…
Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian…more
Provident fund rates for older workers to be reviewed
The Singapore government is reviewing its policies on provident fund contribution rates to make sure that older workers remain employable more…
Investing in the Ageing Boom Conference – Discount available here
I will be speaking at this event to be held in Singapore mid October. What’s more, my friend and collaborator Dick Stroud will also be speaking. Anyone with the slightest interest in reaching the 50+ market should seriously consider this conference. Download the brochure here. Although the ‘early bird’discount is over, people who quote Silver…more
Guardian Invents ‘Senior Citizens Day’ but Bungles Online
This is interesting. Guardian pharmacy in Singapore seems to have unilaterally decided that Singapore should share National Senior Citizens Day with the USA, on August 21st. (There is not mention of such a holiday in the Singapore Government websites). Anyway, the point is they have used this ‘occasion’ to launch a ‘Golden Seniors’ discount card (When…more