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5 myths about the ageing consumer
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SilverAudit
The Age-Friendly Audit Tool
The Age-Friendly Audit Tool is a process that will revolutionise the way companies engage with their ageing customers and employees.
The two trillion dollar grey market. Article by Silver.
Silver contributed this article which appeared in the December issue of Campaign magazine. It presents more…
Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian…more
How can companies become more age-friendly?
‘Courting the older customer’ is an article I wrote which appeared recently in the Singapore Business Times. more…
Ageing and its Implications For Business. Download This Excellent EIU Report.
Here’s a fabulous new report that’s a ‘must read’ for ANY and ALL consumer businesses; Download: “Rising longevity and its implications for business” The report was developed by the Economist Intelligence Unit and Axa Insurance. Not wanting to be critical but the one curious omission is that while 33% of the responses came from Asia Pacific, the…more
Older brains less nimble at multi-tasking – Study. What Should Businesses Do About It?
Want to keep older customers engaged throughout the purchase cycle? 1) Avoid distractions and 2) Make things clear and simple. more…
Cognitive Ageing: New Learning For Marketers
Here’s a really interesting article from the New York Times discussing research into the process of decision-making among older people. more…
Tsunami Takes Heavier Toll On Japan’s Elderly
Tragically, but not surprisingly, stories are already emerging from Japan of the disproportionate toll the disaster has had on the elderly population. The elderly fled their home on foot as the warning sirens blared. But they could not keep up with their neighbors and fell behind as the tsunami rushed in. Many, unable to flee,…more
The Transformation of Market Research – Silver keynote
Kim Walker, Silver CEO, will deliver a keynote address “The Future is Silver: Rethinking Aging Consumers” more…
Evian ‘Live Young’. Ageless in Asia
Evian has launched its Live Young campaign in South East Asia, starting with the unveiling of the billboard ads at Ion shopping mall in Singapore’s Orchard Road. I’ve used this campaign in speeches before as a great example of inclusive communications and the Singapore billboard is no exception. This escalator extravaganza features a range of…more