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5 myths about the ageing consumer
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services
Silver surfers should consider digital assets in their will
Digital assets may include software, websites, downloaded content, online gaming identities, social-media accounts and even e-mails. more…
Online service aims to tackle the isolation of ageing
A message service that turns digital photography into real, printed postcards and sends them to Gran anywhere in the world, for a fee. more…
China’s ‘Silver Tsunami’ Begins
Here’s a pretty depressing and alarming story about the state of aged-care facilities in China. more…
TripAdvisor-style ratings for care homes
The UK is introducing a rating system of Care homes for the elderly based on star ratings by the public more…
Korean Companies Profit From Ageing Population
Korea lags behind Japan and there’s little evidence yet thought that society understands the need to become more age-friendly, but some niche businesses are evolving. more…
Insurance Against Early-Age Physical Decline!?
Noticed an ad in the newspaper today from Prudential; the insurer. It’s for their PRUearly stage disability product. The headline, photos & captions caught my eye: We’ll be there when the simple things in life get tough. Like seeing clearly or sitting and rising from a chair or removing pills from a pack or carrying…more
Survey Shows Simplicity=Age-Friendly. Download Free Global Research
Some fascinating research from Siegel + Gale a strategic branding firm, about the effect of ‘Simplicity’ over brand preference and value. As ‘Simplicity’ is one of the essentials of being ‘Age-Friendly’, I was intruiged. The study covers 6,152 people across USA, UK, Germany, China, India and Dubai & Saudi Arabia. I have asked S&G for…more
Dentists Benefit As Older People Seek To Improve Their Smile
Experts say that once associated only with children and teens, braces are now becoming increasingly popular with adults seeking orthodontic treatment at a later age. there isn’t a “cut-off” age for getting braces. So you could be pushing 70 and still be able to get braces without harming your oral tissues. As we age, years…more
10 Great Examples of Major Companies Going Age-Friendly
Two authoritative publications have carried articles explaining the opportunities for businesses who meet the needs of ageing consumers. more…
Economist Survey on Liveable Cities. Free Report Download
Tempting to gloss over this as just another study on liveable cities (free download here). However, the sample reveals that 40% of respondents re 45+ including 9% over 60, so it’s worth a look. Unfortunately, the overall sample is too small to try to analyze by the older market but I think the interesting points…more