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5 myths about the ageing consumer
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retail
Clothing sizes change with ageing bodies?
Clothes with the same size label have become steadily larger over time. more…
Leading Japanese supermarket targets ageing shoppers
Stores remodeled for older customers grew sales by 25% compared with the previous year. more…
L’Oreal uses apps to target baby boomers
The cosmetic firm believes they are the generation that want to make the most of their leisure time. more…
Department stores must adapt to older shoppers
Report concludes that department stores need to enhance the shopping experience to fight the onslaught of online retailers. more…
Healthy ageing – a top consumer trend
70 percent of boomers are looking for products with labels that have benefits. more…
Ageing shoppers have entirely different needs. AT Kearney report
The most important finding in this study is that older shoppers do not think they are adequately served by marketers, retailers or manufacturers. more…
Guardian Invents ‘Senior Citizens Day’ but Bungles Online
This is interesting. Guardian pharmacy in Singapore seems to have unilaterally decided that Singapore should share National Senior Citizens Day with the USA, on August 21st. (There is not mention of such a holiday in the Singapore Government websites). Anyway, the point is they have used this ‘occasion’ to launch a ‘Golden Seniors’ discount card (When…more
Age-friendly retail examples from Japan
I recently witnessed business literally walk out the door of a small pastry shop in England.
What reminded me of this was Dick Stroud’s blog article Physiological ageing and the consumer – a coffee shop is a good place to start. more…
Retail in Japan – Stealth marketing to the elderly. Economist article
An article in the latest issue of The Economist explaining the importance, but difficulty of selling to the older consumer. more…
Is Age-Neutrality Behind The Growth of Marks & Spencer?
Having followed the use of 58 year-old Twiggy as a spokesperson/model for British-based retailer Marks & Spencer, an article proclaiming the recent success of the store caught my eye: “M&S sales hold up as market share grows” more…