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5 myths about the ageing consumer
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Impaired hand-eye coordination affects the age-friendly consumer experience
In addition to physical and perceptual changes, difficulties in interaction may also be caused by more…
The older a country’s population, the lower its inflation rate: Report
Ageing nations like low prices over high income may pose a challenge for central banks in the world’s industrial nations, according to more…
Apathy toward healthy ageing a challenge for food manufacturers: Research
One in four ageing Europeans ignore their own health issues and few seek ways to remain healthy through diet or exercise. more…
Report discusses the needs of the ageing consumer
Based on a global survey of more than 3,000 shoppers and consumers 65-plus, more…
Younger people underestimate the tech-savvyness of seniors
A US study shows that a majority of seniors (54%) are comfortable using technology in contrast to the perception of younger people more…
Safe packaging critical not only for ageing consumers
Research shows that 63% of people agree that product safety is now “very important” to them, an increase from 47% in 2007. Cuts from sharp edges were mentioned by 24%, ahead of allergic reactions on 21% and injuries from product design on 18%. Furthermore, 77% said they were willing to pay an average premium of…more
Reading on iPad easier for older eyes: research
Older individuals could find themselves reading faster and with less effort on a tablet even though people young and old prefer reading paper books to tablets and e-readers. more…
Elevators are not age-friendly
Another example of everyday facilities that fail the age-friendly test. more…
Retirement study reveals savings shortfalls
HSBC’s The Future of Retirement: A new reality study found that the average retirement in the UK is expected to last 19 years, but more…
Brands failing to connect with ageing consumers in China
Only 8% of people 50+ believed ads are currently “aimed at them”. more…