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5 myths about the ageing consumer
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Women drive wellness trends among the 50+
A report just published highlights some trends suggest that women are in the vanguard of the march to wellness. more…
World Health Day 2012 Focuses on Ageing
The World Health Organization has chosen ‘Ageing’ as a theme for 2012 Health Day. more…
Divorce for 50+ on the rise. Initiated more by women.
While US divorce is declining overall, the divorce rate among those 50-plus has doubled over the past two decades. Here are some interesting facts from this article from WSJ online. In 1990, 1 in 10 of all divorces were by people ages 50+. In 2009, 1 in 4 of all divorces were by people ages…more
Muscle wasting a major ageing issue – new study
Between the ages of 50 and 80 in humans, muscle mass is reduced by about one-third; this is a major contributing factor to increased falls and fractures, with impaired physical function (frailty) resulting in dependency and sometimes death. But new research from the University of Western Australia has found that a permanent disconnection between nerves…more
Silver online daters are fastest growing segment
Over-60s are more likely than younger singletons to use realistic photos when looking for love online, according to research.
Asian consumers have less understanding of nutrition labels
Only one-third (31%) say they ‘mostly’ understand the information panels/labels on food packaging according to this excellent report from Nielsen. more…
30 Lessons for Living – sound advice from 1,000 older people
Some valuable insights and home truths about life as seen by older people. It comes a new book more…
5 things older travellers want
I thought this was a pretty good check-list of things older travellers want more…
Study shows memory loss can start at 45. Implications for business.
The finding from a 10-year study of more than 7,000 British government workers contradicts previous notions more…
UK hospitality and leisure industry ‘neglecting’ the older consumer market
While 88% of senior executives claim to be either engaged or highly engaged with the 65+ demographic, 62% do not more…