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5 myths about the ageing consumer
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recession
Generation X and Y to fuel post recession recovery? Read with caution!
In the past two recessions, Baby Boomers quickly led the recovery. However, this group has been hit hard by the recession at a point in life when their financial commitments loom large and retirement is on the horizon. Marketers will need to look to the smaller Gen X generation and large Gen Y population to…more
How Will Older Investors In Asia Emerge From The Crisis? – CNBC Interview
A live interview with Martin Soong on CNBC Squawk Box on the Protect Your Wealth Segment, December 23, 2009. In this interview I explain the fundamental difference between younger and older investors is the ‘recovery time’ and the need to secure wealth. The bouyant attitude in Asia (compared to the west) provides more risk appetite….more
Holiday Shoppers to Spend Less This Year
Only 6% of Americas Baby Boomers (age 45-63) and 4% of Matures (age 62 and older) plan to spend more this season, compared with 19% of Echo Boomers. Younger holiday shoppers are also the only age group that plans to increase spending in higher-end stores. This from a recent Harris Poll. Download pdf here. This…more
Boomer Retirements Least Affected By Recession?
According to a recent survey in the US,while hurt by the financial crisis, boomers appear to be least affected. The report by By Age Wave titled: Retirement at the TippingPoint: New Fears, New Hopes, and a New Purpose for Retirement can be downloaded here. Some interesting findings. Bear in mind, this is USA focussed: Boomers…more
Japan dubbs 5-Day holiday ‘Silver Week’
At a time when consumer spending remains lackluster, the string of national holidays this month could be a boon for the travel industry and retailers, or so they hope. The Respect-for-the-Aged national holiday fell on Monday 21st September. So this year, the holiday on Monday, and with a separate national holiday marking the first day…more
Huge Opportunity In Senior-Friendly Housing
The world won’t be able to build enough retirement communities so the only option is to help people reamin living in their houses. This means making them Senior-Friendly. In the USA, according to the AARP, nine of 10 people older than 50 plan to remain in their homes for as long as their health allows,…more
New research shows resilience of the older market in recession
Dick Stroud, (20plus30) UK’s leading authority on marketing to to 50-plus, has teamed up with Mature Insights to survey 1,600 older people across the UK. Read the story and download the very insightful (and free) report from his blog here: Dick summarizes the key findings as follows: Over 25% say the recession has had little…more
Increasing employment among senior Aussies even in tough times
The 55+ group are the only ones increasing their rates of employment during the economic downturn, while young people are being laid off, according to new research from Monash University. In April last year, 79.2 per cent of males aged between 20-24 were in work, but by this April this figure had dropped to 77.5per…more
‘Seniors’ ride recession better than ‘Boomers’?
USA research suggests that for many Seniors, the impact is much less severe than it is for younger people. In the new Pew telephone survey, taken in March and April among 2,969 adults, here’s how many respondents in each age group said they had cut back on spending in the past year: 18-49: 68 percent50-64:…more
APAC’s 50+ – recession proof travellers
Spending on ‘Travel/holiday’ ranks equally important as ‘Childrens education’ according to our SilverPoll study conducted in January ’09. Based on a sample of around 170,000 internet users 50+, in response to one question “Do you intend to save more in the coming 12 months?” among those who said “yes” most intended to ‘save or invest’…more