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5 myths about the ageing consumer
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Clothing sizes change with ageing bodies?
Clothes with the same size label have become steadily larger over time. more…
An age-friendly packaging innovation.
Will the packaging revolution be age-friendly?
Although pouches have been prominent in Europe, Central and South America for five years or more, the USA seems to be slowly catching on to the trend. more…
Clever, cool, age-friendly products for ageing boomers
The first products are a smart range of pill containers. more…
Are companies in India age-friendly?
I’m afraid they’re not even close, yet India has the second largest population of over-65s on the planet! more…
New High-Tech Age-Friendly Devices
Here are 7 new devices to help the 50+ set stay healthy and independent more…
Serving the Ageing Consumer in Asia – report
A new report just published by Accenture includes some thoughts on how business should respond to an ageing Asia.
Download the full report more…
Beverages for Healthy Ageing
An interesting article. Research shows that cardiovascular health, eye health, cancer, retaining mental sharpness, engaging in normal activities, lack of energy, stress, muscle health and osteoporosis topped the list more…
Selling memory to ageing consumers
”To preserve your most important photos, videos, documents, and scanned files for generations to come”. Can you guess the product? more…
Healthy ageing – a top consumer trend
70 percent of boomers are looking for products with labels that have benefits. more…