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5 myths about the ageing consumer
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physiology
Age-Friendly Driving
As we get older, our senses such as sight and hearing diminish and that leads to many people giving up driving. more…
Larry David needs age-friendly packaging
Here’s a tragi-comedy video that highlights the problems we have with packaging that is not age-friendly. more…
An age-friendly packaging innovation.
Age-friendly parks multiply across Australia
Sydney’s first outdoor exercise area specifically for seniors was launched recently. more…
Gym switches focus from children to 50-plus customers
Central Sports, Japan’s second largest gym company plans to open 30 gyms for the elderly across Japan over the next five years, more…
Muscle wasting a major ageing issue – new study
Between the ages of 50 and 80 in humans, muscle mass is reduced by about one-third; this is a major contributing factor to increased falls and fractures, with impaired physical function (frailty) resulting in dependency and sometimes death. But new research from the University of Western Australia has found that a permanent disconnection between nerves…more
What ageing bodies can look forward to, sex included!
We often tend to focus on the negative effects ageing has on our physiology. But this article in Everyday Health suggests seven real benefits more…
Silver Fitness Stars Defy Ageing
A growing number of senior citizens are competing at major athletic events more…
Age-friendly marketing attracts younger, as well as older, consumers
Universal design (or inclusive design) has been demonstrated to satisfy and excite consumers of any age. more…
Physiological ageing – Sarcopenia
Sarcopenia is a by-product of the ageing process, the progressive loss of muscle fibre that begins in middle age. more…