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5 myths about the ageing consumer
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physiology
Quarter of older Americans have reduced sense of smell
About 24 percent of Americans 55 years or older have a measurable problem with their sense of smell. That rises more…
Piercing message of concern about hearing for ageing consumers
A Toronto-based hearing aid centre is using clever advertising to highlight failing hearing among baby boomers. more…
Reading on iPad easier for older eyes: research
Older individuals could find themselves reading faster and with less effort on a tablet even though people young and old prefer reading paper books to tablets and e-readers. more…
101 year-old runner finishes his last race
Fauja Singh took up running at the age of 89 as a way to get over depression after his wife and son died in quick succession in India. more…
Coca-Cola obesity initiative ignores the ageing consumer
The ‘Coming Together’ TV ad excludes older people even though an American report referred to obesity among older Americans as an ‘epidemic’. more…
Crest and OralB Pro-Health. P&G’s first attempt to target the 50+ consumer!
P&G is trying to engage the ageing consumer with it’s line of Crest and Oral‐B Pro‐Health For Life dental products “Selected for Aged 50+ Consumers”. more…
Ageing Koreans opt for cosmetic surgery
There has been a steady increase in Koreans in their late 40s to 60s who try to shave years off their appearance. more…
Age-Friendly Apple does it again
Check out this post from Dick Stroud.
Background noise really is a problem as you become older. more…
Adult Diapers Come Out of the Closet in Japan
Sales of the protective undergarments have doubled over the past decade to 52.5 billion yen or $500 million annually more…
Ageing bikers shift to age-friendly trikes
Expensive trikes are helping ageing bikers stay on the road by helping them overcome the effects of physiological ageing. more…