Most Popular
5 myths about the ageing consumer
Browse by subject
opportunity
Clothing sizes change with ageing bodies?
Clothes with the same size label have become steadily larger over time. more…
Gym switches focus from children to 50-plus customers
Central Sports, Japan’s second largest gym company plans to open 30 gyms for the elderly across Japan over the next five years, more…
Shifting health priorities among 50-plus create opportunities
Four major trends shaping the Boomer based on data derived from the Healthy Aging/Boomer Database more…
US$10 million prize to find the secrets of ageing
All you have to do is to sequence the genomes of 100 centenarians. The winners more…
Drugs for the 50+ worth US$64 billion by 2015 – USA
Medicines used for wrinkle reduction will exhibit the greatest growth at 17.7% per year, followed by more…
Silver ageing market in China worth US$27 billion
China should improve its “silver” industry by enhancing gerontechnology and expanding the market for the elderly more…
The irresistible rise of global agelessness
Once, a longer old age just seemed like a social and financial problem. But more…
Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian…more
Older Gamers Keep Japans Video Arcades Afloat
Japan’s ageing population could be providing a lifeline to amusement arcades. more…
Korean Companies Profit From Ageing Population
Korea lags behind Japan and there’s little evidence yet thought that society understands the need to become more age-friendly, but some niche businesses are evolving. more…