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5 myths about the ageing consumer
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Telco targets ageing customers, but misses.
USA telco Sprint has introduced a seniors package. But just try to find out about it from their website! more…
Older internet users buying travel online
More than half of consumers aged 60 and older, sought information online about hotels for leisure or business, and 28.8% purchased them. more…
How to appeal to ageing shoppers – Report
Given the diversity and spending power of older shoppers it can be very detrimental to a brand or channel’s chances for success to relying on traditional thinking. But, according to the 2012 Baby Boomers: Riding the Wave of Diversity report from Symphony IRI by developing marketing strategies that are aligned with shopper needs, retailers and manufacturers…more
25 apps for the ageing consumer
Here’s a nifty collection of apps to help older people manage their health. more…
Ageing consumers more reluctant to share data online – study
Huge amounts of spending power sit with those who are “more reluctant” to share marketing information across multiple channels more…
Boomers: The Most Valuable Generation – Nielsen Report
A very USA-centric report on the value of the boomer market. more…
Why Aren’t Older People Downloading Health Apps?
Adults 50 and older were least likely to download mobile health apps to their cell phones, according to research from Pew Internet and American Life Project. more…
Older Americans love new technology
89% will embrace something new when it’s better than what they currently use. more…
Online Decision Simplicity = Age-friendly
Decision Simplicity the number one driver of likelihood to buy online and the impact of simplifying purchase decisions for consumers is four times stronger than the favored marketing strategy of engagement. As ‘simplicity is a driver for age-friendliness, it seems that creating simpler online experiences could be more effective for all. The IBM Institute for…more
How do you feel about ageing? Pfizer goes social.
Here’s a clever idea that will hopefully reveal some interesting insights in time. Pfizer the US pharma giant has launched a major US social media campaign to kick-start a conversation about ageing and help it learn more about how Americans of all ages are tackling the issue. It is ageless in that anyone can post…more