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5 myths about the ageing consumer
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Silver surfers should consider digital assets in their will
Digital assets may include software, websites, downloaded content, online gaming identities, social-media accounts and even e-mails. more…
Silver surfers in Asia-Pacific – download report
Silver consumers use smartphones too
Older consumers 55-64 who make over 100K a year are almost as likely to have a smartphone as those 35-44 who make 35-75K per year according to this research from Nielsen. more…
Silver online daters are fastest growing segment
Over-60s are more likely than younger singletons to use realistic photos when looking for love online, according to research.
Facebook app gives users a taste of Alzheimer’s Disease … not!
Not really. Actually, this seems to be an overly simplistic use of technology to tackle a complex subject.
Millions now manage ageing parents care from afar
Online service aims to tackle the isolation of ageing
A message service that turns digital photography into real, printed postcards and sends them to Gran anywhere in the world, for a fee. more…
Are printed newspapers surviving on older readers?
There’s appears to be a direct correlation between countries with the highest newspaper circulation and their age profile. more…
Did you hear a click? The importance of age-friendly technology.
A charming and very popular YouTube video illustrating the difficulty older folks can have with technology. more…
L’Oreal uses apps to target baby boomers
The cosmetic firm believes they are the generation that want to make the most of their leisure time. more…