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5 myths about the ageing consumer
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New Zealand
Senior Kiwi’s More Intrigued By Off-Beat Travel Destinations
Even more than their younger counterparts! A survey conducted recently by travel website Expedia.co.nz reveals that New Zealanders in their fifties are significantly more open to exploring more off-the-beaten-track destinations and experiencing culture shock than their younger travelling compatriots, according to this article. Expedia, the world’s leading online travel company, included responses of over 500…more
Fonterra sees opportunity in ageing bones
50 percent of bone fractures in the world will take place in Asia by 2050 and 70 percent of Asian women are at risk for osteoperosis, as a result of diet and lifestyle factors according to a new US$40 million study. In an effort to map out a clearer picture of bone health in Asia…more
Thirst quenching Silver opportunity
People who say they pay either a high/very high level of attention to hydration is highest among Seniors and rises with age to a peak of 57% of respondents aged 65 and above when surveyed by Datamonitor (2008), compared to an average of 53.3% for all consumers. This article in Australian Food News reports; the…more