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5 myths about the ageing consumer
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media
Safer sex for ageing couples – TVC
An online group of sex counselors is confronting growing rates of Sexually Transmitted Disease among the 55+ demographic. more…
Older radio listeners reject young presenters
The 50+ are deserting BBC local radio stations because their tastes are increasingly neglected by ever-younger staff more…
New TV channel targets ageing boomers
Enter RLTV, a cable channel designed for the 50+ fronted by a collection of ageing TV presenters more…
Are printed newspapers surviving on older readers?
There’s appears to be a direct correlation between countries with the highest newspaper circulation and their age profile. more…
The two trillion dollar grey market. Article by Silver.
Silver contributed this article which appeared in the December issue of Campaign magazine. It presents more…
TV ad features ageing actress. Funny or sad?
This Super Bowl (2010) Commercial for Snickers features 90 year-old Betty White, an American actress, comedienne, singer, author, and television personality. more…
Did you hear a click? The importance of age-friendly technology.
A charming and very popular YouTube video illustrating the difficulty older folks can have with technology. more…
International award for excellence in senior marketing
The Generations Award, began as a means to honour more…
Guinness uses mentors for ageless strategy. Or does it?
Whether intended to cross the age divide as a clever piece of ageless marketing, I’m not sure more…
Silver’s age-friendly story on cover of leading Korean business paper
Based on an interview given while attending the World Knowledge Forum more…