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5 myths about the ageing consumer
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media
Billy Crystal on social media
Here’s a funny scene from the movie Parental Guidance where Billy Crystal’s character is being fired. more…
Top Gear TV program on age-friendly motoring
Here’s a short excerpt from an episode of Top Gear TV programme more…
Live TV interview launches book: Marketing to the Ageing Consumer
Kim Walker, CEO Silver Group interviewed about his new book “Marketing to the Ageing Consumer” on more…
Good review of Marketing to the Ageing Consumer
Chuck Nyren, US-based expert on marketing techniques targeting baby-boomers wrote; “Dick and Kim have put together a concise more…
Advertisers turn silver into gold – Financial Times
The Financial Times provides solid and tempting reasons why marketers should pay attention to the ageing consumer. more…
Euromonitor’s TOP CONSUMER TRENDS FOR 2013
This study on includes reference to the older consumer but can anyone tell what it actually means? more…
Radio interview – Kim Walker, CEO of Silver on 938Live.
Here’s a summary of the interview on 938Live. Click the image to hear the interview. more…
The cost of ageing populations – BBC radio interview with Kim Walker
BBC World Service. Lesley Curwen talks to Kim Walker, CEO of Silver Group Asia suggests how the marketing industry should adjust its message for the over-fifties. Click here to listen: The cost of ageing populations. Tuesday, December 4, 2012
Ageing audiences and actors fuelling the movie business
Hollywood is embracing the boomer, who is turning out to be the most avid moviegoer of all as teenagers and young adults disappear behind video game consoles, computers and iPhones. more…
New Emirates ad campaign has inter-generational feel
What is most compelling is the use of inter-generational interplay to involve older travelers both in the TV commercial and print ads. more…