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5 myths about the ageing consumer
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marketing
Larry David needs age-friendly packaging
Here’s a tragi-comedy video that highlights the problems we have with packaging that is not age-friendly. more…
An age-friendly packaging innovation.
Will the packaging revolution be age-friendly?
Although pouches have been prominent in Europe, Central and South America for five years or more, the USA seems to be slowly catching on to the trend. more…
US data proves that boomers were bigger spenders than other generations
This fascinating table shows how baby boomers compare with more recent generations when they were each 25 to 34 years of age. more…
Boomer women feel neglected by marketers – Report
Some interesting research of expectations and motivations of 1,033 American women across the generations. more…
The two trillion dollar grey market. Article by Silver.
Silver contributed this article which appeared in the December issue of Campaign magazine. It presents more…
Selling memory to ageing consumers
”To preserve your most important photos, videos, documents, and scanned files for generations to come”. Can you guess the product? more…
Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian…more
Older customers far more demanding – research
41% of UK respondents in the over 55s age-group said they would abandon a company entirely after just one underwhelming experience. more…
McKinsey report emphasises the customer experience
Engaging customers today requires commitment from the entire company and a redefined marketing organization according to this report from McKinsey. more…