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5 myths about the ageing consumer
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marketing
Amazon launches online store aimed at the ageing consumer
The 50+ Active and Healthy Living Store features hundreds of thousands of nutrition, wellness, more…
Gym learns a lesson about the benefits of being age-friendly
An over-55s fitness program in Australia had underestimated how time-consuming the age group would be. more…
Report discusses the needs of the ageing consumer
Based on a global survey of more than 3,000 shoppers and consumers 65-plus, more…
Safe packaging critical not only for ageing consumers
Research shows that 63% of people agree that product safety is now “very important” to them, an increase from 47% in 2007. Cuts from sharp edges were mentioned by 24%, ahead of allergic reactions on 21% and injuries from product design on 18%. Furthermore, 77% said they were willing to pay an average premium of…more
Heineken chases the ageing consumer
The Dutch brewer is crowd-sourcing observations from fans on the consumption occasions of older shoppers more…
Coca-Cola obesity initiative ignores the ageing consumer
The ‘Coming Together’ TV ad excludes older people even though an American report referred to obesity among older Americans as an ‘epidemic’. more…
Consumer insights from ageing Japan – valuable marketing learning for all
Download a very insightful report from Hakuhodo, one of Japan’s leading communications companies. more…
Fujitsu to launch its age-friendly smartphone in USA and Europe
Interestingly, the company will focus on the older consumer and has no plan to market its mainstay products more…
Crest and OralB Pro-Health. P&G’s first attempt to target the 50+ consumer!
P&G is trying to engage the ageing consumer with it’s line of Crest and Oral‐B Pro‐Health For Life dental products “Selected for Aged 50+ Consumers”. more…
Cosmetic brands missing the mark with older women – report
A recent survey shows there is a giant gap between what cosmetic companies are offering and what midlife women say they want. In the research conducted by Boombox (click image to download the report) and reported in the Engage Boomers blog, American baby boomer women named the following beauty problems that “most need help”: yellowing…more