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5 myths about the ageing consumer
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love
Silver online daters are fastest growing segment
Over-60s are more likely than younger singletons to use realistic photos when looking for love online, according to research.
Study On Sex And Boomer Women Reveal Surprising Results
A ‘Giant Market Opportunity’, according to this post in Engage Boomers. The study, conducted by VibrantNation.com reveals that Boomer women in the USA: More than half say they are dissatisfied with their sex lives. Eighty percent said they masturbate and 56% use sex toys (another 10% is interested in them). 44% have sex less than…more
Skype On TV? Why Does Gran Need A Computer?
Skype recently announced that new web-connected TV sets from LG, Panasonic and Samsung will now ship with Skype software pre-loaded. Add a TV webcam and you can make high-definition video calls from the sofa. On Skype’s website, the pitch is clear “Soon you’ll simply gather the whole family on the couch for video calls with…more
Sex More Important To 45+ Men Than Women – Survey
Baby boomers are starting to influence attitudes toward sex relative to older generations. According to a study recently released by AARP covering 1,670 adults 45+ in the USA, opposition to sex among those who are not married has declined 50% over the past 10 years. Men continue to think about sex more often than women,…more
Youth-Crazed Boomers Creating A Billion Dollar Industry
Testosterone is one of the fastest-growing therapies prescribed by the $80 billion-a-year anti-aging industry, which has embraced it as the cure du jour for andropause, more commonly known as male menopause. Testosterone is sure looking virile according to this article from BusinessWeek. Sales of testosterone products in the USA already on the market have rocketed…more
Sex get better over 50. Study
According to a survey of 50 plus folks, 45% said their sexual inhibitions have decreased since turning 50 and 40% described themselves as more sexually adventurous. The survey conducted by Leger Marketing (presumably for or on behalf of Pfizers’ Viagra) among Canadians 50 and over (that’s 1/3 of Canada’s population!), also revealed: 27% report that…more
Later marriages a problem for Korean boomers
Baby boomers in Korea who are now in their 50s have a lot on their minds. They are facing an average retirement age of 53, while they can no longer depend on their children to take care of them in their old age. Their most pressing concern is getting their children married, preferably while they…more
Japan’s oldest porn star
Elderly porn accounts for up to 30 per cent of the $US20 billion market in Japan and at 74, Shigeo Tokuda is it’s greatest star. Now, I’m always on the look-out for business opportunities arising from the ageing populations, but this one came out of left field! “Elderly people have a lot of time on…more
Author rejects norms of older people
He believes in love’s rejuvenating power and the concept of ‘slow love’ for the elderly. 74 year old, veteran novelist Junichi Watanabe says that he wants to be free from the constraints of age, keep his curiosity about various things and pursue his interests. In other words, he wants to be “a dandy and an…more