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5 myths about the ageing consumer
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living
The future of age-friendly living. Wow!
Some stunning examples of age-friendly design, this time in the form of living spaces.
Lessons from ‘lonely deaths’ among Japan’s elderly
In Japan, such deaths are referred to as “kodokushi” – lonely deaths. In the latest case, three bodies lay unnoticed for up to two months in an apartment in Japan. The three people, believed to be from the same family, were discovered on Tuesday in Saitama, north of Tokyo. The couple were in their sixties…more
30 Lessons for Living – sound advice from 1,000 older people
Some valuable insights and home truths about life as seen by older people. It comes a new book more…
Life’s Third Act – motivating speech for an ageing world
I’d recommend any young marketer to watch this. It contrasts dramatically with stereotypes more…
When growing old gets cool
I can’t see a headline like this and not blog about it.
This article in the FT argues more…
How Live-At-Home-Kids Influence Boomer Spending
Some interesting data from the USA, albeit unsurprising. According to this article in Ad Age, somewhere between one in 10 and three in 10 millennials in the USA live at home with their parents. Other stats suggest up to 85% of graduating college seniors plan to move back home. Some of these so-called Boomerangs are saving…more
Singapore 50+ Expo. Where Are The Age-Neutral Products?
There’s no doubt that the Singapore 50+ Expo is an impressive event. A carnival-like atmosphere and people willing to participate in games and to line up for 10 minutes for a hearing test or a free sample of ‘something’. A huge space crammed with products and services of interest to people over 50. The was…more
Midsize Cities In Emerging Markets Will Attract More Older People? McKinsey Thinks So.
New research from the McKinsey Global Institute (MGI) suggests that midsize cities in emerging markets are poised not only to generate much of the world’s growth in the years ahead but also to become dramatically richer. By 2025, for instance, more of the world’s middle-class households will be in emerging rather than in developed markets….more
Successful Ageing. Japan vs. the West
The term “successful aging” appeared for the first time 60 years ago and the concept of successful aging has been evolving ever since. One key component is high quality of life (QoL). The ultimate endpoint of QoL is considered to be subjective well-being as assessed by the degree of happiness or life satisfaction. Interestingly, QoL…more
10 Great Examples of Major Companies Going Age-Friendly
Two authoritative publications have carried articles explaining the opportunities for businesses who meet the needs of ageing consumers. more…