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5 myths about the ageing consumer
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Korea
Ageing Koreans opt for cosmetic surgery
There has been a steady increase in Koreans in their late 40s to 60s who try to shave years off their appearance. more…
Growing debt problem among ageing South Koreans
A total of 18,342 Koreans 50+ filed for a debt workout last year, accounting for 24.2 percent of all debt workout applicants, more…
Silver’s age-friendly story on cover of leading Korean business paper
Based on an interview given while attending the World Knowledge Forum more…
Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian…more
Marketers pay heed to a growing older population
Here are some new examples of products for ageing consumers, from Japan and Korea more…
Korean Companies Profit From Ageing Population
Korea lags behind Japan and there’s little evidence yet thought that society understands the need to become more age-friendly, but some niche businesses are evolving. more…
Radio interview: Boomer Marketing in Asia Pacific
Here’s a radio interview Silver CEO, Kim Walker recently did with Brent Green, one of the world’s leading authorities on Boomer Marketing based in the USA, as part of his weekly radio show; Generation Reinvention. more…
Korea Releases Bleak Stats On Its Baby Boomers
The report titled “The past, present and future of baby boomers as seen through the numbers” makes rather depressing reading. Statistics Korea painted this profile of the Baby Boomer. Mr. B is a middle-aged Korean man, born in 1960 to a rural peasant father and housewife. His generation prided themselves as the unsung heroes of…more
Korean Soccer Stadium Tries Age Segmentation
Korean football fans are known to be especially loyal to their hometown clubs. But the principal doesn’t really go for FC Seoul, the only club based in a city with a population of over 10 million. Consequently, FC Seoul is applying a different approach in marketing. It’s marketing staff provides various events and amenities at…more
East Asia’s ‘Elderly Zone’ Has Valuable Lessons For The World
Japan’s aging population burden may carry latent economic blessings. There are two ways to look at the Japan’s ageing population. On one hand, Japan possesses a degree of longevity that the world ought to envy. On the other, Japan is faced with an aging society groaning under a growing social security burden. Yet surely, a…more