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5 myths about the ageing consumer
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Japan
Lessons from ‘lonely deaths’ among Japan’s elderly
In Japan, such deaths are referred to as “kodokushi” – lonely deaths. In the latest case, three bodies lay unnoticed for up to two months in an apartment in Japan. The three people, believed to be from the same family, were discovered on Tuesday in Saitama, north of Tokyo. The couple were in their sixties…more
Gym switches focus from children to 50-plus customers
Central Sports, Japan’s second largest gym company plans to open 30 gyms for the elderly across Japan over the next five years, more…
Ageing population means declining GDP growth in Asia-Pacific
Asia’s demographic dividend is coming to an end and to sustain economic growth, therefore, investment and productivity will need to rise. more…
Are printed newspapers surviving on older readers?
There’s appears to be a direct correlation between countries with the highest newspaper circulation and their age profile. more…
Ageing Japan take over playgrounds
Japanese councils are coming up with new ways of dealing with an ageing population: keeping them fit. more…
25% of smartphone owners in Japan are 45+
While the majority of smartphone owners in Japan are males under the age of 35, the real news is more…
Japan adapts to its ageing population
Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian…more
Marketers pay heed to a growing older population
Here are some new examples of products for ageing consumers, from Japan and Korea more…
Japanese business targets elderly – BBC
Well, it’s hardly news. But finally, FINALLY the BBC has spoken about the ageing market opportunity. more…