Japan

Capping research age limits at 49 is like driving with one eye!

Emerging Asia admires Japanese brands. So screams the headline more…

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How Japanese firms are adapting to their ageing consumers

One in four Japanese are over 65 and as I’ve said before, the country is serving as the world’s laboratory for selling to older consumers. more…

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Learning from Japan’s ageing consumer market

When it comes to ageing societies, the Asia-Pacific region boasts the oldest, largest and fastest ageing more…

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Japans Appliance Makers Launch New Products For Their Exploding Ageing Consumer Market

It seems that new product development to capture a share of the lucrative older consumer market in Japan, has shifted to high gear. more…

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Powerful Emotions Used to Sell Music Lessons to Older People

Not a dry eye in the house after watching this TV commercial for a music school in Japan. more…

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Japanese businesses learn to handle customers with dementia

Many supermarkets and banks require employees to take a care support training lesson more…

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Japan’s ‘parasite singles’ now faced with the care of their ageing parents

Those who benefited from living their lives with parents now find themselves more…

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The Future of Ageing Society is Here

Japan provides us a crystal ball to understand the challenges developed/developing societies will have to face in the coming decades. more…
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Japan goes age-friendly in pursuit of older mobile phone customers

SoftBank (Japan) Mobile store is training and hiring a “senior crew” to sympathetically explain the know-how to their peers. more…

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Fujitsu makes an age-friendly ‘smart walking stick’

This walking stick has built-in sat-nav and an LED display showing the user which direction to go. more…

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