Japan

Japanese businesses learn to handle customers with dementia

Many supermarkets and banks require employees to take a care support training lesson more…

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Japan’s ‘parasite singles’ now faced with the care of their ageing parents

Those who benefited from living their lives with parents now find themselves more…

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The Future of Ageing Society is Here

Japan provides us a crystal ball to understand the challenges developed/developing societies will have to face in the coming decades. more…
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Japan goes age-friendly in pursuit of older mobile phone customers

SoftBank (Japan) Mobile store is training and hiring a “senior crew” to sympathetically explain the know-how to their peers. more…

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Fujitsu makes an age-friendly ‘smart walking stick’

This walking stick has built-in sat-nav and an LED display showing the user which direction to go. more…

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Consumer insights from ageing Japan – valuable marketing learning for all

Download a very insightful report from Hakuhodo, one of Japan’s leading communications companies. more…

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Fujitsu to launch its age-friendly smartphone in USA and Europe

Interestingly, the company will focus on the older consumer and has no plan to market its mainstay products more…

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Adult Diapers Come Out of the Closet in Japan

Sales of the protective undergarments have doubled over the past decade to 52.5 billion yen or $500 million annually more…

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Vision sensing. The face of an age-friendly future?

Omron of Japan believes that machines can become people-friendly by detecting the person’s face and retrieving information from it. more…

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Are retailers and FMCG’s starting to move on the ageing consumer?

Leading executives at Unilever, Nestle and retail groups discuss the importance of the ageing consumer more…

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