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5 myths about the ageing consumer
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insurance
Superbowl spot has nostalgic appeal to ageing boomers
To a younger viewer, this spot may simply be a mish-mash of animated characters but baby boomers will see it differently. more…
Insurance Against Early-Age Physical Decline!?
Noticed an ad in the newspaper today from Prudential; the insurer. It’s for their PRUearly stage disability product. The headline, photos & captions caught my eye: We’ll be there when the simple things in life get tough. Like seeing clearly or sitting and rising from a chair or removing pills from a pack or carrying…more
Senior driving Insurance. Age discrimination? Missed opportunity?
A newspaper article I read recently mentioned “Safety Tips For Senior Drivers”. Interesting because it recognizes some of the physiological-decline issues we face with age. “One of the dangers of ageing is its slow and gradual process. Instead of a quick glance at the rear view mirror, aged eyes need to stare at it to…more
Clever 50+ Dedicated Insurance Website. Or is it?
Maybe it’s been around a while but I’ve just noticed this website by Apia (Australian Pensioners Insurance Agency). Check out the “Guide to the Good Life“. You’d be hard pressed to recognize this as an insurance website, which is what makes it so clever as a marketing tool. The site scores well for me because:…more
Research Shows Generations Shift in HK Retirement Attitudes – Download slide
People working now do not want to be a burden on their own children – a big generational change in Hong Kong. Sun Life Financial surveyed over 400 employed and retired people in Hong Kong in early 2010 to create what it has termed an ‘Unretirement Index’. Read their Press Release here. 29% of the…more
$1million No Longer Enough For Retirement? – Study
A recent survey of 226 registered investment advisers on the topic found that 71% don’t believe $1 million is enough for the average American family. And the burden increases with youth according to this article in The Street. In the analysis from Scottrade, seniors are the only generation that may come close to needing only…more
Merrill Launches Retirement Services For Older Wealth
With the retirement market set to explode as baby boomers increasingly leave the job market, it offers great opportunities for banks and financial institutions to tap into the most lucrative demographic in history. To that end Merrill Lynch in the USA is launching a new ad campaign called “help2retire,” setting aside between $15 and $20…more
Insurance Uses ‘Legacy’ To Pitch The 50+ Market
Liverpool Victoria Friendly Society Ltd (LV), the UK-based insurance, investment and pensions group, has launched its fifth TV advertising campaign to promote its ’50 Plus plan’ life insurance policy. The company said: “We get a lot of feedback on the reasons why our customers buy our product, and leaving a legacy that helps their family…more
Is Age A Factor In Driving Safety?
University of Toronto is calling for participants 70+ older driver cohorts in a study to develop a screening tool that doctors can use to assess who is and who is not safe to drive. The tool will be a rapid, objective test that can be easily completed in a doctor’s office. Computerized tests and on-road…more
Wealth Transfer In A Sorry State – Aus
More than a third of Australians have not considered estate planning or the transfer of their wealth to the next generation. In a study conducted by AC Nielsen on behalf of investment group IOOF and reported here, 37 per cent of respondents had not even considered the issue. A further four per cent said estate…more