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5 myths about the ageing consumer
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insurance
The hidden costs of ageing – video
This remarkable advertising clip considers a number of ‘mundane’ facts about ageing more…
Older bikers more likely to be seriously injured in crashes
In the US, the percentage of bikers over the age of 50 has more than doubled from just over 1 in 10 in 1990 more…
Car insurers missing an opportunity with older drivers
Drivers should be judged purely on their driving abilities and not merely on their age. more…
Prudential dramatises ‘Day One’ of retirement
More Americans are retiring than ever before, 10,000 every day. Check out this campaign more…
The market for insurers in ageing China – Report
Boston Consulting Group has published an excellent report on the insurance market in China more…
Superbowl spot has nostalgic appeal to ageing boomers
To a younger viewer, this spot may simply be a mish-mash of animated characters but baby boomers will see it differently. more…
Insurance Against Early-Age Physical Decline!?
Noticed an ad in the newspaper today from Prudential; the insurer. It’s for their PRUearly stage disability product. The headline, photos & captions caught my eye: We’ll be there when the simple things in life get tough. Like seeing clearly or sitting and rising from a chair or removing pills from a pack or carrying…more
Senior driving Insurance. Age discrimination? Missed opportunity?
A newspaper article I read recently mentioned “Safety Tips For Senior Drivers”. Interesting because it recognizes some of the physiological-decline issues we face with age. “One of the dangers of ageing is its slow and gradual process. Instead of a quick glance at the rear view mirror, aged eyes need to stare at it to…more
Clever 50+ Dedicated Insurance Website. Or is it?
Maybe it’s been around a while but I’ve just noticed this website by Apia (Australian Pensioners Insurance Agency). Check out the “Guide to the Good Life“. You’d be hard pressed to recognize this as an insurance website, which is what makes it so clever as a marketing tool. The site scores well for me because:…more
Research Shows Generations Shift in HK Retirement Attitudes – Download slide
People working now do not want to be a burden on their own children – a big generational change in Hong Kong. Sun Life Financial surveyed over 400 employed and retired people in Hong Kong in early 2010 to create what it has termed an ‘Unretirement Index’. Read their Press Release here. 29% of the…more