Most Popular
5 myths about the ageing consumer
Browse by subject
India
Are companies in India age-friendly?
I’m afraid they’re not even close, yet India has the second largest population of over-65s on the planet! more…
Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian…more
Radio interview: Boomer Marketing in Asia Pacific
Here’s a radio interview Silver CEO, Kim Walker recently did with Brent Green, one of the world’s leading authorities on Boomer Marketing based in the USA, as part of his weekly radio show; Generation Reinvention. more…
Asian Seniors Logging On
Dispelling the myths around older web users in Asia, here’s an article from the Asia Media Forum that includes some interesting facts and stats e.g: Internet penetration in Asia stands at 18.5 percent, compared to the world average of 24.7 percent As of June 2009, Internet World Stats reported 704.2 million Internet users in Asia, or…more
India’s seniors get blogging
More and more senior citizens in the state are taking to blogging, which, until recently, was considered to be a youth- exclusive domain. Ageing citizens have shown that they have all the prerequisites to be a blogger: time to surf, read and write/comment. Based on…more
Ageing stars losing out in India?
At 43, Indian superstar Shah Rukh Khan is too old for Pepsi yet his contemporary Aamir Khan (also 43) has had his contract with Coca Cola extended for a huge fee. My, my how those brands differ. Shah Rukh Khan (SRK) is a household name in India and the hearthrob of millions, but he’s just…more
Grey population explosion
Although China and India are not countries often mentioned in the context of ageing populations, the sheer size of total population dwarfs the G7 countries. I thought this chart from The Economist made the point very dramatically – and yet it’s only focussing on the 65 and above! Although India still has one of the…more
Re-employing older workers
Companies take note! Last week, an unassuming 57 year old demonstrated in dramatic fashion, some of the values older workers can deliver. Chesley B. Sullenberger III became a hero when he applied his vast experience and calm to safely guide all 155 passengers and crew aboard US Airways Flight 1549 to an emergency water landing in New Yorks’ Hudson River. …more
Young and jobless
Young folks have been hard hit by the economy. Sure, seniors may have lost but imagine kids who have just finished school and trying to get a first job in this climate! (and yet business creatures-of-habit will no doubt continue to prioritize younger sements over the more lucrative 50+ group). Here are a few stats…more