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5 myths about the ageing consumer
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Hong Kong
Media legend Sir Run Run Shaw retires at …… 104!
It’s not often you hear of someone retiring at that age. Just think, he’s old enough to be Rupert Murdoch’s father! more…
Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian…more
Radio interview: Boomer Marketing in Asia Pacific
Here’s a radio interview Silver CEO, Kim Walker recently did with Brent Green, one of the world’s leading authorities on Boomer Marketing based in the USA, as part of his weekly radio show; Generation Reinvention. more…
Adapt To The Needs Of Ageing Customers And Reap Rewards – Article
Here’s an article from Hong Kong publication, Millionaire Asia in which I am interviewed about the ‘Silver Tsunami’.
Research Shows Generations Shift in HK Retirement Attitudes – Download slide
People working now do not want to be a burden on their own children – a big generational change in Hong Kong. Sun Life Financial surveyed over 400 employed and retired people in Hong Kong in early 2010 to create what it has termed an ‘Unretirement Index’. Read their Press Release here. 29% of the…more
Silver in iMoney
Here’s an interview just published in iMoney. This is quite strong coverage, as iMoney reaches an audience of 80,000 business leaders in Hong Kong with its business, marketing and financial oriented news, and the piece takes a very in-depth look at the implications of the silver market and how brands and companies are missing out…more
Hong Kong to launch portal for seniors
Better late, than never. The Hong Kong Government has decided to build a portal The Office of the Government Chief Information Officer is inviting interested elderly-service providers to submit proposals to develop, manage and operate a dedicated portal for seniors.that will: Provide a one-stop information service on elderly services and the “silver-hair market” It should…more
TV interview on Bloomberg
Here’s an interview I did live on March 30th, 2009 ‘Asia Confidential’ hosted by Bernie Lo of Bloomberg TV.
Novel retirement communities in Hong Kong?
There’s growing interest in the issue of retirement communities around the region. Recently there’s been a fuss in the Singapore media (and a debate in Parliament) regarding the retirement homes being patronized by senior Singaporeans, just across the causeway in Johor Baru, Malaysia. These centres have cleverly adhered to the quality guideliness imposed on Singapore…more
Hong Kong Tourism targets Boomers
Even in tough times, baby boomers still want to travel. That’s why The Hong Kong Tourism Board (HKTB) has identified the “baby boomer segment as our major target” according to HKTB executive director, Anthony Lau. No wonder. According to our Silver3D research, Hong Kong seniors travel more often (for leisure) than their younger cohorts! …more