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5 myths about the ageing consumer
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healthcare
Ageing in the Twenty-First Century – Report
A pivotal new report published by the United Nations and HelpAge International. more…
25 apps for the ageing consumer
Here’s a nifty collection of apps to help older people manage their health. more…
China consumer healthcare worth $60bn by 2020
OTC Western and traditional medicines will hit $22bn in 2017, more…
China’s ageing challenges and opportunities
With China’s enormous and rapidly ageing population there is an urgent need for solutions to accommodate and care for them. By 2030, China will have 340 million people over 60. This figure will be 47 million more than the entire population of the USA in the same year. The social challenges were revealed in a…more
Why Aren’t Older People Downloading Health Apps?
Adults 50 and older were least likely to download mobile health apps to their cell phones, according to research from Pew Internet and American Life Project. more…
How do you feel about ageing? Pfizer goes social.
Here’s a clever idea that will hopefully reveal some interesting insights in time. Pfizer the US pharma giant has launched a major US social media campaign to kick-start a conversation about ageing and help it learn more about how Americans of all ages are tackling the issue. It is ageless in that anyone can post…more
Taiwan sees opportunity in ageing consumers
It seems that Taiwan is waking up to the issues and opportunities of its ageing population as well as the export opportunities presented by this global phenomenon. more…
Women drive wellness trends among the 50+
A report just published highlights some trends suggest that women are in the vanguard of the march to wellness. more…
World Health Day 2012 Focuses on Ageing
The World Health Organization has chosen ‘Ageing’ as a theme for 2012 Health Day. more…
Age-friendly parks multiply across Australia
Sydney’s first outdoor exercise area specifically for seniors was launched recently. more…