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5 myths about the ageing consumer
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healthcare
Age-based calorie guidance in food advertising
This ad for Sushi King caught my eye because of the focus on calories per serving. more…
The hidden costs of ageing – video
This remarkable advertising clip considers a number of ‘mundane’ facts about ageing more…
Will the Apple iWatch be an age-friendly device?
Voice activation and other Apple technologies could give this device every chance of meeting the needs of ageing consumers. more…
101 year-old runner finishes his last race
Fauja Singh took up running at the age of 89 as a way to get over depression after his wife and son died in quick succession in India. more…
Elevators are not age-friendly
Another example of everyday facilities that fail the age-friendly test. more…
Older bikers more likely to be seriously injured in crashes
In the US, the percentage of bikers over the age of 50 has more than doubled from just over 1 in 10 in 1990 more…
Coca-Cola obesity initiative ignores the ageing consumer
The ‘Coming Together’ TV ad excludes older people even though an American report referred to obesity among older Americans as an ‘epidemic’. more…
Ageing Koreans opt for cosmetic surgery
There has been a steady increase in Koreans in their late 40s to 60s who try to shave years off their appearance. more…
How technologies can facilitate ageing-in-place. Watch video
This video depicts how affordable technologies that are currently available can be integrated to allow seniors and people with disabilities to receive better-coordinated health care and to remain independent longer. All of the technologies portrayed in the video from the LeadingAge Center for Aging Services Technologies (CAST) are currently available for purchase and deployment. However,…more
Ageing in the Twenty-First Century – Report
A pivotal new report published by the United Nations and HelpAge International. more…