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5 myths about the ageing consumer
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Reading on iPad easier for older eyes: research
Older individuals could find themselves reading faster and with less effort on a tablet even though people young and old prefer reading paper books to tablets and e-readers. more…
AGNES The Age Suit Highlights Physiological Ageing
AGNES has been on a bit of a PR drive lately. The MIT AgeLab-developed AGNES (Age Gain Now Empathy System) has been around for a while but the torrent of recently publicity, plus it’s specific focus on physiological ageing, has prompted me to blog about it for the first time. It’s not the only age-suit,…more
Phone For Oldies Uses Picture Memory Buttons
Here’s an age-friendly phone that uses a clever idea; One-touch picture memory buttons. Marketed by Oricom Australia, the phone features other benefits including: Amplified Receiver Allows you to adjust the volume in the earpiece to a higher level for comfortable listening. (Up to 24 dB) Extra loud Ringer Ensures that you can hear your phone…more
Insurance Against Early-Age Physical Decline!?
Noticed an ad in the newspaper today from Prudential; the insurer. It’s for their PRUearly stage disability product. The headline, photos & captions caught my eye: We’ll be there when the simple things in life get tough. Like seeing clearly or sitting and rising from a chair or removing pills from a pack or carrying…more
Survey Shows Simplicity=Age-Friendly. Download Free Global Research
Some fascinating research from Siegel + Gale a strategic branding firm, about the effect of ‘Simplicity’ over brand preference and value. As ‘Simplicity’ is one of the essentials of being ‘Age-Friendly’, I was intruiged. The study covers 6,152 people across USA, UK, Germany, China, India and Dubai & Saudi Arabia. I have asked S&G for…more
McKinsey Study Shows Differences With Older Japanese Shoppers – PDF
As with many studies conducted among older consumers, this new research from McKinsey serves mainly to confirm our views and support a number of our hypothesis and principles. Download PDF here. Some of the key points about older Japanese (65 years and up) shoppers compared with younger counterparts: shop somewhat more often for food (225…more
10 Great Examples of Major Companies Going Age-Friendly
Two authoritative publications have carried articles explaining the opportunities for businesses who meet the needs of ageing consumers. more…
Restaurants Need To Refocus As Older Customers Become More Important
Supper visits have been cut back by all but the most mature age group according to a recent study of restaurants in the USA. Historically, supper is the meal that leads the restaurant industry out of recessions, but that won’t be the case this time, according to a new study by The NPD Group. Supper…more
Is Age A Factor In Driving Safety?
University of Toronto is calling for participants 70+ older driver cohorts in a study to develop a screening tool that doctors can use to assess who is and who is not safe to drive. The tool will be a rapid, objective test that can be easily completed in a doctor’s office. Computerized tests and on-road…more
Electronic Eyeglasses Hold Great Promise for Older Wearers
A company is developing both static (fixed focus) and electronic dynamic (changeable focus) lensed eyeglasses. The product is the result of collaboration between Pixel Optics which launched its first static composite enhanced multifocal in 2008 and Panasonic Shikoku Electronics of Japan, one of Panasonics group companies. According to their press release, the company claims that…more