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5 myths about the ageing consumer
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Dick Stroud
Helping Business Become Age-Friendly: Webinar
Next Tuesday (November 15th) join me while I host a webinar for IMMN to discuss how we can help businesses and brands become Age-Friendly. We’ll also look at more…
Adopt an Age-Friendly Approach to Booming 50+ Market – Research
Companies wanting to achieve long term business success must make their entire consumer experience “age-friendly” more…
Is Age-Neutrality Behind The Growth of Marks & Spencer?
Having followed the use of 58 year-old Twiggy as a spokesperson/model for British-based retailer Marks & Spencer, an article proclaiming the recent success of the store caught my eye: “M&S sales hold up as market share grows” more…
Radio interview: Boomer Marketing in Asia Pacific
Here’s a radio interview Silver CEO, Kim Walker recently did with Brent Green, one of the world’s leading authorities on Boomer Marketing based in the USA, as part of his weekly radio show; Generation Reinvention. more…
The Global Impact of an Aging World. Download Neilsen pdf
My respected friend Dick Stroud has already blogged this so please check out his comments here. The aspect I found most interesting is the varying perceptions of “How old must one be to be considered old?” The answers vary depending on the median age of the country and the age of the respondent. Nielsen’s survey…more
Japan Elderly Embrace Apple
Here’s an article picked up from Dick Stroud’s blog about a report from Bloomberg in Japan. I believe, that not only the iPad (product) but the entire user experience of Apple is age-friendly. Perhaps the reason why Apple is attracting/retaining older customers and it’s share proce outperforms PC’s. According to a separate (amusing) report, late…more
Joanna Lumley Sells Probiotic Drinks To Older Consumers
It mystifies me why Asian probiotic drink brands remain obsessed with kids and ignore opportunity among older consumers. So it was with delight that I saw that Muller in the UK has just hired 64 year old actress Joanna Lumley to front for their Vitality brand yoghurt. The campaign including TV and press broke on…more
New research shows resilience of the older market in recession
Dick Stroud, (20plus30) UK’s leading authority on marketing to to 50-plus, has teamed up with Mature Insights to survey 1,600 older people across the UK. Read the story and download the very insightful (and free) report from his blog here: Dick summarizes the key findings as follows: Over 25% say the recession has had little…more
Senior-friendly social networking?
Recently on the BBC’s ‘Click’ programme, they reviewed a so-called age-friendly website called ‘finerday.com’. The Finerday concept was designed by a qualified care home worker who wanted to provide an online networking service for older people to enjoy and feel safe in. However, for the past 5 days, the site has had this ominous “changing…more