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5 myths about the ageing consumer
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design
The future of age-friendly living. Wow!
Some stunning examples of age-friendly design, this time in the form of living spaces.
Fashion designers ‘celebrate’ their ageing
A group of leading designers have joined the ranks of the 50-plus. more…
AGNES The Age Suit Highlights Physiological Ageing
AGNES has been on a bit of a PR drive lately. The MIT AgeLab-developed AGNES (Age Gain Now Empathy System) has been around for a while but the torrent of recently publicity, plus it’s specific focus on physiological ageing, has prompted me to blog about it for the first time. It’s not the only age-suit,…more
Age Signage or Handicap Signage? Either, Neither or Both?
Here’s a sign I spotted on the door of a toilet at the newly refurbished Meritus Mandarin Hotel in Singapore’s Orchard Road. The usual sign for handicapped has given way to a sign for elderly. An attempt to be age-friendly? I wonder if it is considered ‘friendly’ by older people? The conundrum is this; Would…more
Phone For Oldies Uses Picture Memory Buttons
Here’s an age-friendly phone that uses a clever idea; One-touch picture memory buttons. Marketed by Oricom Australia, the phone features other benefits including: Amplified Receiver Allows you to adjust the volume in the earpiece to a higher level for comfortable listening. (Up to 24 dB) Extra loud Ringer Ensures that you can hear your phone…more
Insurance Against Early-Age Physical Decline!?
Noticed an ad in the newspaper today from Prudential; the insurer. It’s for their PRUearly stage disability product. The headline, photos & captions caught my eye: We’ll be there when the simple things in life get tough. Like seeing clearly or sitting and rising from a chair or removing pills from a pack or carrying…more
Survey Shows Simplicity=Age-Friendly. Download Free Global Research
Some fascinating research from Siegel + Gale a strategic branding firm, about the effect of ‘Simplicity’ over brand preference and value. As ‘Simplicity’ is one of the essentials of being ‘Age-Friendly’, I was intruiged. The study covers 6,152 people across USA, UK, Germany, China, India and Dubai & Saudi Arabia. I have asked S&G for…more
McKinsey Study Shows Differences With Older Japanese Shoppers – PDF
As with many studies conducted among older consumers, this new research from McKinsey serves mainly to confirm our views and support a number of our hypothesis and principles. Download PDF here. Some of the key points about older Japanese (65 years and up) shoppers compared with younger counterparts: shop somewhat more often for food (225…more
New Fashion Brand Aims At Mature Women – Isme
I’d love a dollar for every time a ‘mature’ woman has complained to me about the lack of appropriate fashion options. Apart from the usual colour, fit and ‘appropriateness’ of the garments, mature women don’t feel comfortable being served by teeneage sales assistants in darkened retails shops balring the latest hip-hop singles. However, in the…more
10 Great Examples of Major Companies Going Age-Friendly
Two authoritative publications have carried articles explaining the opportunities for businesses who meet the needs of ageing consumers. more…