Most Popular
5 myths about the ageing consumer
Browse by subject
demographics
Older radio listeners reject young presenters
The 50+ are deserting BBC local radio stations because their tastes are increasingly neglected by ever-younger staff more…
Asia Pacific In 2030: The Ageing Demographic
APAC growth will be driven by huge increases in the population aged 60 and over as we march toward 2030. more…
Ageing population means declining GDP growth in Asia-Pacific
Asia’s demographic dividend is coming to an end and to sustain economic growth, therefore, investment and productivity will need to rise. more…
Are printed newspapers surviving on older readers?
There’s appears to be a direct correlation between countries with the highest newspaper circulation and their age profile. more…
Are companies in India age-friendly?
I’m afraid they’re not even close, yet India has the second largest population of over-65s on the planet! more…
Serving the Ageing Consumer in Asia – report
A new report just published by Accenture includes some thoughts on how business should respond to an ageing Asia.
Download the full report more…
Media legend Sir Run Run Shaw retires at …… 104!
It’s not often you hear of someone retiring at that age. Just think, he’s old enough to be Rupert Murdoch’s father! more…
The 50-plus market in Asia Pacific – video presentation
Japan adapts to its ageing population
Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian…more