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5 myths about the ageing consumer
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demographics
Thailand’s elderly master plan behind schedule
The master plan sets five objectives – make preparations on the health, income and housing fronts; more…
Rising Financial Burdens for Middle-Aged Americans
Nearly half (47%) of American adults in their 40s and 50s have a parent aged 65 or older and are either raising a young child or financially supporting a grown child (age 18 or older). more…
Taiwan’s population ageing rapidly
The ratio of senior citizens aged 65 surpasses USA, South Korea, Singapore and Malaysia, according to more…
China’s shrinking working-age population
The number of working-age Chinese shrank in 2012 by a total of 3.45m. more…
Ageing Population Putting Economies At Risk Of ‘Fiscal Shock’
The Fitch ratings agency has announced that the latest threat looming over the global economy is the world’s ageing population. more…
Australia’s Foreign Minister Talks About Being An Ageing Baby Boomer
In September, Senator Carr joined the first baby boomers to reach 65 more…
Ageing in the Twenty-First Century – Report
A pivotal new report published by the United Nations and HelpAge International. more…
China’s ageing challenges and opportunities
With China’s enormous and rapidly ageing population there is an urgent need for solutions to accommodate and care for them. By 2030, China will have 340 million people over 60. This figure will be 47 million more than the entire population of the USA in the same year. The social challenges were revealed in a…more
Ageing consumers help drive wellness boom in India – PwC report Report
According to a new report, the market for health and wellness among people 40 plus is under-addressed in India today. more…
More evidence why older shoppers are a critical market segment
Compared with younger (USA) shoppers (18-34 and 35-54) shoppers over 55 are also more brand loyal according to the Symphony IRI Shopper Sentiment Index. With a benchmark score of 100 based on Q1 2011 information, a score of more than 100 reflects consumers that are less price driven, more loyal to favourite brands and more…more