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5 myths about the ageing consumer
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Kim Walker tells TED why being age-friendly is good business
That was the title of my talk at TEDx in Hong Kong on May, 18th. more…
Age-Friendly Asia Workforce – Conference
Asia’s First Human Capital Conference on healthy ageing and lifelong employability will take place on November 3 and 4 in Singapore. more…
Investing in the Ageing Boom – Conference
Silver will deliver a keynote at this conference in Singapore on October 14th. explaining why being age-friendly is critical for companies and governments. more…
Investing in the Ageing Boom Conference – Discount available here
I will be speaking at this event to be held in Singapore mid October. What’s more, my friend and collaborator Dick Stroud will also be speaking. Anyone with the slightest interest in reaching the 50+ market should seriously consider this conference. Download the brochure here. Although the ‘early bird’discount is over, people who quote Silver…more
Rethinking Ageing Consumers: Download presentation
Here’s an abridged version of the slide presentation delivered to the 3rd MRSS Asia Market Research Conference more…
The Transformation of Market Research – Silver keynote
Kim Walker, Silver CEO, will deliver a keynote address “The Future is Silver: Rethinking Aging Consumers” more…
Successful Ageing. Japan vs. the West
The term “successful aging” appeared for the first time 60 years ago and the concept of successful aging has been evolving ever since. One key component is high quality of life (QoL). The ultimate endpoint of QoL is considered to be subjective well-being as assessed by the degree of happiness or life satisfaction. Interestingly, QoL…more
Philippines To Hold International Summit on Medical Travel, Wellness and Retirement
An International Summit on Medical Travel, Wellness and Retirement ~ IMWell Summit will be held in the Philippines on October 12-15, 2010. Staged in collaboration with India, Thailand, Malaysia, Korea, Taiwan, Hong Kong and Singapore, the IMWell Summit is envisioned to be a forum to discuss how they can cooperate to further develop the medical…more
How To Market To Older Consumers And Grow Your Business
Here’s an interview with Patrick Dixon in which he cites a number of examples of how businesses are failing to meet the needs of ageing consumers. Some interesting truths he cites: Over 75% of all UK and American wealth is now owned by those over the age of 65 and most of them are…more
Silver Surfers Presentation Delivered At iMedia Agency Summit in Phuket
Here’s an abridged version of the presentation delivered to the 2nd Southeast Asian iMedia Agency Summit held in Phuket, Thailand on October 5~7, 2009. Features information about the ageing consumer and their online habits. Silver iMedia Phuket (Public Version) View more documents from Kim Walker. Some nice tweets that followed: