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5 myths about the ageing consumer
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cognitive
Older consumers can make better decisions – research
Older people make just as good, or even better, money-making decisions than younger people more…
Shocking alzheimer’s wake-up call for China
In 2010, China had more people living with Alzheimer’s disease than any other country in the world and twice as many cases of Alzheimer’s and other kinds of dementia as the World Health Organization thought. Cases of all kinds of age-related dementia in the country rose from 3.7 million in 1990 to 9.2 million in…more
Impaired hand-eye coordination affects the age-friendly consumer experience
In addition to physical and perceptual changes, difficulties in interaction may also be caused by more…
It’s not ageing, it’s the damn door!
Ever walk into a room with some purpose in mind, only to completely forget what that purpose was? more…
Multi-tasking and the ageing mind – marketers beware
New on research on wandering minds and on multitasking highlight the challenge facing markets reaching the ageing consumer. The research findings support the possibility that a focus on the present may be part of what promotes health measurable at the cellular level. This is interesting when considered together with findings from Nielsen that shows how…more
New tech can also challenge the 40+ consumer
A four-year study reveals that not only do the 60+ struggle to interact with common contemporary technologies but younger groups as well. more…
What’s different about marketing to the ageing brain? – Nielsen study
Nielsen have placed EEG-tracking caps on hundreds of older consumers. The results confirm our hypotheses and some useful tips. more…
Alarm tag could help failing memories.
Mi-Zone Security Tag seems like a nifty little alarm tag you attach to items like keys, handbags, whatever. more…
Facebook app gives users a taste of Alzheimer’s Disease … not!
Not really. Actually, this seems to be an overly simplistic use of technology to tackle a complex subject.
Study shows memory loss can start at 45. Implications for business.
The finding from a 10-year study of more than 7,000 British government workers contradicts previous notions more…