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5 myths about the ageing consumer
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cognitive
Facebook app gives users a taste of Alzheimer’s Disease … not!
Not really. Actually, this seems to be an overly simplistic use of technology to tackle a complex subject.
Study shows memory loss can start at 45. Implications for business.
The finding from a 10-year study of more than 7,000 British government workers contradicts previous notions more…
Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian…more
Older brains less nimble at multi-tasking – Study. What Should Businesses Do About It?
Want to keep older customers engaged throughout the purchase cycle? 1) Avoid distractions and 2) Make things clear and simple. more…
Simplification: A Fundamental Key To Being ‘Age-Friendly’?
From this article on the BBC I was interested that the consumer behaviour of America’s younger generations seem to be aligning with the those of the ageing boomers. Veteran US pollster John Zogby has witnessed a fundamental redefinition of the American Dream, even for that matter, the American character. He has identified an active and…more
Multi-Tasking More Difficult With Age. Why Marketers Should Worry.
Another good article about cognitive ageing that marketers should take notice of. Researchers from the University of Illinois report that individuals over age 59 face an increased risk of injury when crossing busy complicated streets while multitasking. The study appears in the Journal of Psychology and Aging. The study was small but provocative. Researchers compared…more
Cognitive Ageing: New Learning For Marketers
Here’s a really interesting article from the New York Times discussing research into the process of decision-making among older people. more…
Phone For Oldies Uses Picture Memory Buttons
Here’s an age-friendly phone that uses a clever idea; One-touch picture memory buttons. Marketed by Oricom Australia, the phone features other benefits including: Amplified Receiver Allows you to adjust the volume in the earpiece to a higher level for comfortable listening. (Up to 24 dB) Extra loud Ringer Ensures that you can hear your phone…more
Survey Shows Simplicity=Age-Friendly. Download Free Global Research
Some fascinating research from Siegel + Gale a strategic branding firm, about the effect of ‘Simplicity’ over brand preference and value. As ‘Simplicity’ is one of the essentials of being ‘Age-Friendly’, I was intruiged. The study covers 6,152 people across USA, UK, Germany, China, India and Dubai & Saudi Arabia. I have asked S&G for…more
McKinsey Study Shows Differences With Older Japanese Shoppers – PDF
As with many studies conducted among older consumers, this new research from McKinsey serves mainly to confirm our views and support a number of our hypothesis and principles. Download PDF here. Some of the key points about older Japanese (65 years and up) shoppers compared with younger counterparts: shop somewhat more often for food (225…more