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5 myths about the ageing consumer
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China
China’s ‘Silver Tsunami’ Begins
Here’s a pretty depressing and alarming story about the state of aged-care facilities in China. more…
Silver ageing market in China worth US$27 billion
China should improve its “silver” industry by enhancing gerontechnology and expanding the market for the elderly more…
Havas taps into ageing China
Strategic alliance announced with one of China’s largest integrated healthcare communications agencies. more…
Chinese Seniors Cover Lady Gaga
Bad Romance never looked so good, or perhaps bizarre. more…
Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian…more
China’s Demographic Crisis: A Stunning Chart
The article headline actually says “The most surprising demographic crisis” but to those of us 50+ market watchers, this is no surprise at all. I’ve written about it before but here goes again as reported in the Economist, China’s ‘one-child’ policy has created a crisis of growth in the population of youth. This is matched…more
China Shock: 60+ Population Grew 30% in the Past Decade! – Census
It shouldn’t come as a shock, but the wires are buzzing with news of the just-released 2010 census numbers from China. According to this article in the Wall Street Journal Asia, the census, conducted last year, shows that people over the age of 60 now account for 13.3% of China’s population, compared to 10.3% in…more
Radio interview: Boomer Marketing in Asia Pacific
Here’s a radio interview Silver CEO, Kim Walker recently did with Brent Green, one of the world’s leading authorities on Boomer Marketing based in the USA, as part of his weekly radio show; Generation Reinvention. more…
Survey Shows Simplicity=Age-Friendly. Download Free Global Research
Some fascinating research from Siegel + Gale a strategic branding firm, about the effect of ‘Simplicity’ over brand preference and value. As ‘Simplicity’ is one of the essentials of being ‘Age-Friendly’, I was intruiged. The study covers 6,152 people across USA, UK, Germany, China, India and Dubai & Saudi Arabia. I have asked S&G for…more
50 Is The New 30 In China Too! – Download Research
Like most others countries, older Chinese consumers perceive themselves younger than their actual age according to a new study. This supports the results of our SilverPoll conducted in 2009 across 5 APAC markets. The survey among consumers above the age 50, was conducted across six cities in China. [Download here]. While almost 50 percent of…more