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5 myths about the ageing consumer
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Larry David needs age-friendly packaging
Here’s a tragi-comedy video that highlights the problems we have with packaging that is not age-friendly. more…
Will the packaging revolution be age-friendly?
Although pouches have been prominent in Europe, Central and South America for five years or more, the USA seems to be slowly catching on to the trend. more…
One ageing star replaces another as the face of Snickers
What’s the strategy behind Mars replacing Mr T with Joan Collins as the face of Snickers? more…
TV ad features ageing actress. Funny or sad?
This Super Bowl (2010) Commercial for Snickers features 90 year-old Betty White, an American actress, comedienne, singer, author, and television personality. more…
Simplicity means age-friendly for older people …. again – Research
While younger generations and retirees think technology greatly simplifies their lives, older generations still more…
Leading brands embrace ageless marketing
Brands popular with baby boomers are using the similarities in attitudes the generation has with a younger demographic more…
L’Oreal uses apps to target baby boomers
The cosmetic firm believes they are the generation that want to make the most of their leisure time. more…
Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian…more
Older customers far more demanding – research
41% of UK respondents in the over 55s age-group said they would abandon a company entirely after just one underwhelming experience. more…
Is Apple the most age-friendly brand? Case Study
Download this case study. We applied the AF tool on the entire customer journey for an Apple iPad more…