Most Popular
5 myths about the ageing consumer
Browse by subject
Australia
Ageism revealed in Sydney
Are Sydney restaurants seating customers based on not-so-hidden ageist criteria? more…
Age-friendly parks multiply across Australia
Sydney’s first outdoor exercise area specifically for seniors was launched recently. more…
Australia’s Alzheimer TV Campaign Rides ‘Iron Lady’ Movie
Well I hope there’s more to it than this. more…
Department stores must adapt to older shoppers
Report concludes that department stores need to enhance the shopping experience to fight the onslaught of online retailers. more…
Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian…more
Baby boomers having ‘another’ mid-life crisis
Dealing with financial shortfalls, ailing parents living longer, reduced inheritances, and a retirement rethink, more…
Phone For Oldies Uses Picture Memory Buttons
Here’s an age-friendly phone that uses a clever idea; One-touch picture memory buttons. Marketed by Oricom Australia, the phone features other benefits including: Amplified Receiver Allows you to adjust the volume in the earpiece to a higher level for comfortable listening. (Up to 24 dB) Extra loud Ringer Ensures that you can hear your phone…more
Clever 50+ Dedicated Insurance Website. Or is it?
Maybe it’s been around a while but I’ve just noticed this website by Apia (Australian Pensioners Insurance Agency). Check out the “Guide to the Good Life“. You’d be hard pressed to recognize this as an insurance website, which is what makes it so clever as a marketing tool. The site scores well for me because:…more
New Travel Site Claims to Target 50+. But Does It?
The student travel agency, STA Travel, has unveiled a new brand it claims to target the over-50s. I beg to differ. Bridge the World has been launched with a new proposition, identity and website, as an extension of STA Travel. Bollocks! The PR blurb claims the site will offer information for older travellers about flights,…more