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5 myths about the ageing consumer
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APAC
Silver surfers in Asia-Pacific – download report
Ageing population means declining GDP growth in Asia-Pacific
Asia’s demographic dividend is coming to an end and to sustain economic growth, therefore, investment and productivity will need to rise. more…
Asian consumers have less understanding of nutrition labels
Only one-third (31%) say they ‘mostly’ understand the information panels/labels on food packaging according to this excellent report from Nielsen. more…
APAC pension systems ill prepared for rapid population ageing
Asia’s pension systems need modernising urgently to deliver secure, sustainable and adequate retirement incomes for today’s workers, according to a new OECD report. Gross replacement rates, showing pension benefit as a share of individual lifetime average earnings, also vary greatly across Asia/Pacific, from 12.7% in Singapore to 80.9% in the Philippines. Those in South Asia…more
Serving the Ageing Consumer in Asia – report
A new report just published by Accenture includes some thoughts on how business should respond to an ageing Asia.
Download the full report more…
The 50-plus market in Asia Pacific – video presentation
Helping Business Become Age-Friendly: Webinar
Next Tuesday (November 15th) join me while I host a webinar for IMMN to discuss how we can help businesses and brands become Age-Friendly. We’ll also look at more…
Wealth transfer a major issue in ageing APAC
47% of Japan’s wealthy are over 66 and 15% are over 75. But excluding Japan, more…
Podcast: Baby Boomers in Asia Pacific with Kim Walker. Part 1
An interview with on PWRN radio (USA); Generation Reinvention. Hosted by Brent Green. Boomers across Asia represent a lucrative market opportunity. In the Asia-Pacific region ,the 50+ group is growing five times faster than overall population growth. They have been largely ignored by marketers and are therefore fertile ground for businesses to make inroads. Asian…more
Ageing in Asia – The economic impact. Download report
The Asia Development Bank projects the impact of a greying population on Asia’s growth from now until 2030. more…