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5 myths about the ageing consumer
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ageing
What should we call older people?
In Portland OR, reduced fares on their light-rail system are given to “Honored Citizens”. more…
Lessons from ‘lonely deaths’ among Japan’s elderly
In Japan, such deaths are referred to as “kodokushi” – lonely deaths. In the latest case, three bodies lay unnoticed for up to two months in an apartment in Japan. The three people, believed to be from the same family, were discovered on Tuesday in Saitama, north of Tokyo. The couple were in their sixties…more
Muscle wasting a major ageing issue – new study
Between the ages of 50 and 80 in humans, muscle mass is reduced by about one-third; this is a major contributing factor to increased falls and fractures, with impaired physical function (frailty) resulting in dependency and sometimes death. But new research from the University of Western Australia has found that a permanent disconnection between nerves…more
Online service aims to tackle the isolation of ageing
A message service that turns digital photography into real, printed postcards and sends them to Gran anywhere in the world, for a fee. more…
30 Lessons for Living – sound advice from 1,000 older people
Some valuable insights and home truths about life as seen by older people. It comes a new book more…
Silver Fitness Stars Defy Ageing
A growing number of senior citizens are competing at major athletic events more…
TV ad features ageing actress. Funny or sad?
This Super Bowl (2010) Commercial for Snickers features 90 year-old Betty White, an American actress, comedienne, singer, author, and television personality. more…
China’s ‘Silver Tsunami’ Begins
Here’s a pretty depressing and alarming story about the state of aged-care facilities in China. more…
Life’s Third Act – motivating speech for an ageing world
I’d recommend any young marketer to watch this. It contrasts dramatically with stereotypes more…
All companies must act to stay competitive – BCG Global Aging report
Global aging patterns will affect company workforces and their customers according to a new report by BCG.
Download the report more…