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5 myths about the ageing consumer
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advertising
Superbowl spot has nostalgic appeal to ageing boomers
To a younger viewer, this spot may simply be a mish-mash of animated characters but baby boomers will see it differently. more…
Facebook app gives users a taste of Alzheimer’s Disease … not!
Not really. Actually, this seems to be an overly simplistic use of technology to tackle a complex subject.
Australia’s Alzheimer TV Campaign Rides ‘Iron Lady’ Movie
Well I hope there’s more to it than this. more…
One ageing star replaces another as the face of Snickers
What’s the strategy behind Mars replacing Mr T with Joan Collins as the face of Snickers? more…
Older ad guys regroup to target older consumers
A group of advertising execs now in their 60s and 70s have launched a new marketing consultancy focused on the 60-plus market. more…
Selling memory to ageing consumers
”To preserve your most important photos, videos, documents, and scanned files for generations to come”. Can you guess the product? more…
International award for excellence in senior marketing
The Generations Award, began as a means to honour more…
Guinness uses mentors for ageless strategy. Or does it?
Whether intended to cross the age divide as a clever piece of ageless marketing, I’m not sure more…
Leading brands embrace ageless marketing
Brands popular with baby boomers are using the similarities in attitudes the generation has with a younger demographic more…
Havas taps into ageing China
Strategic alliance announced with one of China’s largest integrated healthcare communications agencies. more…