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5 myths about the ageing consumer
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advertising
Use of grandad in Visa TV spot. Intentional or incidental?
A new commercial from Visa Europe follows a Grandad getting faster more…
Again, Apple takes an age-friendly approach in it’s new TV campaign
While the ad industry debates Apple’s new focus on ‘Designed in California’ I’m more interested in their age-friendly positioning. more…
Piercing message of concern about hearing for ageing consumers
A Toronto-based hearing aid centre is using clever advertising to highlight failing hearing among baby boomers. more…
Age-based calorie guidance in food advertising
This ad for Sushi King caught my eye because of the focus on calories per serving. more…
Justin Timberlake’s lesson on ageing female beauty
Boomer and older women now make up more than 40% of the beauty consumer market. more…
The hidden costs of ageing – video
This remarkable advertising clip considers a number of ‘mundane’ facts about ageing more…
Heineken chases the ageing consumer
The Dutch brewer is crowd-sourcing observations from fans on the consumption occasions of older shoppers more…
Crest and OralB Pro-Health. P&G’s first attempt to target the 50+ consumer!
P&G is trying to engage the ageing consumer with it’s line of Crest and Oral‐B Pro‐Health For Life dental products “Selected for Aged 50+ Consumers”. more…
Age-Friendly Apple does it again
Check out this post from Dick Stroud.
Background noise really is a problem as you become older. more…
Sales of testosterone up 90 percent in 5 years
A new testosterone product from Abbott Labs, Androgel, is being marketed to ageing men to offset diminished libido and receding hairline, but not without controversy. The USA National Institute on Aging for the National Institutes of Health says that there is no evidence indicating that testosterone products are of any specific benefit to men seeking to…more