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5 myths about the ageing consumer
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AARP
Selling memory to ageing consumers
”To preserve your most important photos, videos, documents, and scanned files for generations to come”. Can you guess the product? more…
Ad network to reach 40 million baby boomers
AARP is launching a new online network to chase the Silver dollar. more…
Media and Marketers Shift Appeal to 55+ Group – USA
Marketers like Kellogg’s, Skechers and 5-Hour Energy drink are broadening their focus to those 55 and up, who were largely ignored in most of their media plans until recently. The new USA television season will see the introduction of shows created to have broad appeal, including to older viewers, and the ad dollars they represent….more
Sex More Important To 45+ Men Than Women – Survey
Baby boomers are starting to influence attitudes toward sex relative to older generations. According to a study recently released by AARP covering 1,670 adults 45+ in the USA, opposition to sex among those who are not married has declined 50% over the past 10 years. Men continue to think about sex more often than women,…more
AARP Innovative Employer Award 2010 – Entries Now Open
It’s that time again. Applications are open for the AARP International Innovative Employer Awards. The awards aim to recognise model employers based outside the United States who have implemented innovative workforce or human resources practices and policies to attract and retain workers age 50 and older. Closing date for submissions is 31 March 2010. Past…more
AARP Member Survey On eReaders
I caught this in the AARP website recently. A quick search of the site just now didn’t reveal the final/latest results but the findings of this were interesting nonetheless. Says it all.
See 12 Boomer Ad Campaigns Get Slammed
Some crusty ad folks take pot-shots at 12 USA campaigns in this article from BusinessWeek. It’s an amazing bit of PR for a new 50+ focussed-agency in New York called FiveO. Claiming (bravely but erroneously) to be “The first creatively driven company dedicated to messaging and content for the 50+ consumer”. While there are some…more
Sales Pitch For 50+ Media
The AARP (American Association of Retired Persons) has produced this video to sell its targetted media packages. A bit long but some interesting facts.
Huge Opportunity In Senior-Friendly Housing
The world won’t be able to build enough retirement communities so the only option is to help people reamin living in their houses. This means making them Senior-Friendly. In the USA, according to the AARP, nine of 10 people older than 50 plan to remain in their homes for as long as their health allows,…more
My Favourite Things – about ageing
Julie Andrews recently turned 69 and performed a special, ageing-related version of her timeless hit ‘The Sound Of Music’. It was part of her special appearance at Manhattan’s Radio City Music Hall for the benefit of the AARP. Here are the lyrics she reportedly used: Botox and nose drops and needles for knitting,Walkers and handrails…more